From 45 Independent Websites to One Scalable Global Digital Platform

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Project Delivery · Client Impact Study

From 45 Independent Websites to
One Scalable Global Digital Platform

IndustryConsumer Goods / Beverage

Scale45+ Global Brand Websites

The Challenge

45 Websites. Zero Shared Infrastructure.

A leading global spirits brand had built its digital footprint through years of growth and acquisition. The result: 45+ premium brand websites, each maintained as an independent codebase. No shared components. No unified deployment process. Every new site started from scratch.

The cost was not just development time. Security patches required manual updates across every property. Compliance standards were applied inconsistently. Brand experience varied market to market.

Fragmented development. Mounting technical debt. A digital portfolio that could not keep pace with the business.

How We Engage

Discovery to Delivery: Built Around Your Business

1Clarify the Need

2Engage Proven Consultants

3Deliver with Ongoing Support

Technology Stack

Enterprise-Grade. Purpose-Built.

PHP / DrupalMagento DTCReactGoogle Analytics 4Smartling / AI TranslationMonsidoDocker / Cloud-Ready DevOps

What We Built

A Centralized Platform. One Codebase. Every Market.

Centralized “Core Model” Architecture

Built a unified Drupal framework enabling rapid site deployment across all 45+ brands, consistent infrastructure with full flexibility for regional customization.

Shared React Component Library

Developed modular, reusable components, such as Age Verification and Store Locator, built once and deployed across every brand property.

Integrated Commerce & Localization

Magento-powered DTC commerce, Smartling for localization, GA4 cross-site analytics, and ADA compliance via Monsido, all embedded into the core platform.

Consistent Deployment Process

Deploying websites through a standardized GitHub Actions CI/CD pipeline enables consistent, automated, and reliable releases across multiple sites while reducing manual effort and deployment errors.

The Impact

One Platform. Consistent. Scalable. Built to Last.

Consistent Global Brand Experience

45+ brand sites unified on one platform, brand standards enforced globally, regional flexibility preserved.

Faster Time-to-Market

New brand sites launch on proven, shared infrastructure. What took months now takes weeks.

Operational Efficiency

A single codebase slashes maintenance overhead. Updates and upgrades deploy once. Everywhere.

Security & Compliance Built In

ADA standards, unified patch management, and security best practices applied consistently across the entire portfolio.

The Bottom Line

The question is not what a unified digital platform costs. The question is what a fragmented, unmaintainable ecosystem is already costing your business: in delayed launches, inconsistent brand experience, compounding technical debt, and security exposure. The Hollister Group Project Delivery team delivers enterprise-grade execution at a price point that makes sense:

→Onshore program management & oversight
→1,300+ offshore developers, COE in Jaipur
→Agile delivery with sprint transparency
→On time. On budget. Built to scale.
→AI, DevOps, CRM & custom development
→No in-house team required

Delivering Enterprise-Grade Digital Solutions at Scale

About Us: The Hollister Group – Staffing & Cultures is a full-service, consultative staffing agency headquartered in Boston.

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