A compelling employer brand is crucial in attracting passive candidates. Studies show that 75% of job seekers consider an employer’s brand before even applying for a job.
Enhance your employer brand by:
1. Showcasing Company Culture
Share stories and testimonials that reflect your organization's values and work environment.
2. Maintaining Consistent Messaging
Ensure that your branding is consistent across all platforms, including your website and social media.
3. Engaging with Your Audience
Respond to reviews and feedback, demonstrating that you value and act upon input from employees and candidates.